A scholar of consumer behavior and integrated brand promotion with a focus on sport, e-commerce and social media, Scheinbaum’s work includes theoretical rigor and industry relevance and is used in many business schools and communication programs.
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Wallace has spent two decades applying his knowledge in organizational psychology to deliver lifesaving strategy to businesses. He is a pioneer in high-involvement leadership, a strategy harnessing the power of teamwork by empowering employees.
Siemens helps marketers and consumer advocates understand consumer experiences during major life transitions, how consumers might be vulnerable and what resources can be provided to help them. With an understanding of consumer behavior, her research benefits consumer welfare and quality of life as it relates to consumption.