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A scholar of consumer behavior and integrated brand promotion with a focus on sport, e-commerce and social media, Scheinbaum’s work includes theoretical rigor and industry relevance and is used in many business schools and communication programs.
The use of technology to address problems in manufacturing has been widespread, and now it’s become a growing trend in agriculture. Mari Maja’s research explores how technology can be used in farming to optimize operations and provide data to assist in faster decision-making for the betterment of crops.
Dean works to impact health care through basic and applied science. She has established Clemson’s first high-complexity CLIA-certified clinical diagnostics lab on campus, which can run up to 9,000 COVID PCR saliva-based tests per day.
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