Jeong addresses water issues from a social science perspective

Dawoon Jeong grew up near Seoul, South Korea. As an undergraduate, she planned to pursue a career in construction management. However, her first job as a civil engineer sparked her interest in environmental policies.

Her second job deepened her passion for research, leading her to pursue higher education in the U.S. She transitioned from engineering to agricultural economics, earning a master’s degree and a doctoral degree in agricultural economics from Purdue University.

Today, Jeong is an assistant professor in Clemson University’s Department of Agricultural Sciences. She also works in the South Carolina Water Resources Center. Her research focuses on water economics, aiming to support effective water management in South Carolina and nationwide.

“I applied for my current position because of Clemson’s unique research environment,” Jeong said. “South Carolina also faces significant water-related challenges, particularly concerning coastal water management, which aligns with my research interests.”

She emphasized the importance of access to clean water, noting its critical role in improving the quality of life in South Carolina.

Jeong is committed to conducting research that informs policymakers. She also plans to contribute to Clemson Elevate, the University’s strategic plan, by addressing water issues from a social science perspective—analyzing decision-making and behavioral improvements for better water management.

“One of my projects, conducted with colleagues at the Baruch Institute of Coastal Ecology and Forest Science, examines the economic valuation of improved septic system management in coastal communities,” she said. “Our research will provide valuable insights into managing residential wastewater, helping South Carolina residents enjoy clean water for years to come.”

She recently received a grant from the National Institute of Food and Agriculture to study freshwater availability and its connection to food security. She and her research team are examining the social impacts of using saline or brackish waters, reclaimed municipal wastewater and urban stormwater to grow high-value crops in controlled environment agriculture settings.

“Our research will provide valuable insights into how consumers and producers perceive and value these emerging technologies, which have the potential to conserve scarce freshwater resources,” she said.

In addition to her research, Jeong also enjoys working with students. Her influence is evident in the paths her students take.

Sarah Jane Eberhart of Athens, Georgia, worked as a research assistant for Jeong while earning her undergraduate degree in agribusiness. After graduating in December 2024, she decided to pursue a master’s degree in agriculture and applied economics.

“Dr. Jeong has been a constant source of encouragement, always pushing me to be the best version of myself,” Eberhart said. “Not only is she an excellent advisor, but she is also a great mentor who genuinely cares about my professional and personal growth.”

Eberhart said she has seen significant improvements in her data collection, analysis and writing skills since beginning research as an undergraduate. She hopes to pursue a career in procurement for raw commodities or manufactured food goods.

“Understanding production techniques and inputs is vital to the agricultural supply chain, and this knowledge will be beneficial to my career goals,” she said. “I am very grateful for the opportunity to start research as an undergraduate with Dr. Jeong, who has been a primary influence in my graduate studies.”

Jeong also advises Gabriel Venturini, a master’s student who aspires to become a college professor and researcher. Venturini lives in Central, South Carolina, and describes Jeong as “extremely professional and comprehensive.”

“Working with Dr. Jeong has been amazing,” Venturini said. “I have learned a lot from her. She has great references, and during our weekly meetings, she recommends papers and topics for my research.

“Dr. Jeong is an outstanding professional. She is understanding, and my experience with her has been great. It is clear how much she loves her job as a researcher—her enthusiasm is inspiring.”

Jeong is a first-generation college student. She remains close with her family in South Korea and prioritizes staying connected with them.

“My parents have always been very supportive, allowing me to pursue whatever I want,” she said. “I am fortunate that they never pressured me to follow a specific path but always respected my decisions.

“For example, when I decided to switch my career from the engineering industry to academia in economics, they trusted me and encouraged my choice. At the same time, they have demonstrated the values of hard work and authenticity through their own lives. I genuinely enjoy learning and studying, and that’s how I found my path.”

In her free time, she enjoys running, hiking and traveling.