The marketing genius of Spotify Wrapped
The success of Spotify Wrapped, an annual campaign by the popular streaming music platform, is connected to a couple of fundamental, and somewhat contradictory, human needs.
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Clemson's Experts at Work
Hidden treasures of America’s national parks are closer than you might think
There is much more to the nation’s park system than just the 63 places formally designated…
America is becoming a nation of homebodies
Brian D. Taylor, University of California, Los Angeles; Eric Morris, Clemson University, and…
Many gluten-free foods are high in calories and sugar, low on fiber and protein, and they cost more − new research
Sachin Rustgi, Clemson University U.S. consumers often pay more for gluten-free products,…
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Associate Professor of Education and Human Development in the College of Education; Founder of the Context of Learning and Development Lab
Focusing on the psychological processes at play among teachers, students and their communities, Faiza Jamil’s research focuses on the underlying reasons for teacher behavior and career decisions as well as how student-teacher interactions influence a child’s learning and development. Jamil’s experience studying real-world examples of schools and teachers in crisis allows her to shed light on what makes a resilient school that can provide equitable and safe education amid economic or social disruption.
Director, Center for Advanced Manufacturing; Thomas F. Hash Endowed Chair in Sustainable Development, Department of Materials Science and Engineering – College of Engineering, Computing and Applied Sciences
Technology is changing how the world does business, and manufacturing is no exception. Mark Johnson stays ahead of trends through his research on topics ranging from robotics and virtual reality to artificial intelligence and lightweight materials. Johnson’s work seeks to drive collaboration between the next generation of students and manufacturing companies, applying technology in a forward-looking way to drive international competitive advantage. His expertise ranges from materials science and semiconductors to renewable energy technology and efficient manufacturing.
Spartanburg Regional Healthcare System Endowed Chair in Architecture + Health Design; Director of the Center for Health Facilities Design and Testing; Professor in the School of Architecture; Adjunct Professor in the School of Industrial Engineering
The way health care environments are arranged can make health care providers’ jobs easier and increase the quality and safety of patient care. In her research, Anjali Joseph, Ph.D., EDAC, focuses on how the design of the physical health care environment — from an outdoor pop-up clinic to an operating room to an entire hospital — impacts the health, well-being and safety of occupants and supports doctors, nurses and other health care providers as they provide patients with safe and comfortable care.
Precision Agriculture Engineer, Edisto Research and Education Center; Adjunct Assistant Professor in the Department of Agricultural Sciences
Agricultural research and technological advances can mean the difference between success and failure for farms, both new and established. Kendall Kirk’s research aids farmers by building tools to assist them in working smarter, not harder. This increased efficiency results in greater profitability for farmers with reduced environmental impacts, and higher productivity feeds a growing population and helps address world hunger. Kirk’s work in precision agriculture seeks to develop methods and technologies to increase farm efficiency and productivity utilizing a host of technology, including analytical software, remote sensing, software development, yield and harvest applications and more.
Professor of Psychology – College of Behavioral, Social and Health Sciences
Social media, gaming and other online communications have benefits, but when these platforms are used to bully others, people young and old can feel they are unable to escape bullying behavior. Kowalski studies how bullying and cyberbullying overlap, what motivates this behavior and what parents and educators can do to mitigate the negative effects of bullying and cyberbullying.
Robert and Lois Coker Trustees Endowed Chair of Genetics; director, Clemson Institute of Translational Genetics, Advanced Plant Technology Program – College of Agriculture, Forestry and Life Sciences
Genetic diversity of crops can aid food security, improve human health and provide cropping systems sustainability. Stephen Kresovich’s research intersects conservation and agriculture by integrating advances in genetics and genomics to solve problems in ag, the environment and human health — looking at traits in plants to address issues in agriculture and provide solutions for conservation, sustainability and economic development.
Strategic Advisor of the Wood Utilization + Design Institute, Professor Emerita of Forestry
Forests play an ever-important role in the economy through jobs, products and recreation. For forests to continue providing these great societal benefits, individuals like Pat Layton must play an instrumental role in educating others across the country and around the world on the importance of mass timber and expanding the use of wood products in novel projects. With a focus on the environment and sustainable forest management, Layton explores the application of mass timber construction, and more specifically, the utilization of Southern yellow pine cross-laminated timber (CLT). Throughout her career, she’s been central in policy creation and the development of several high-profile mass timber buildings in the state of South Carolina.
Professor – College of Behavioral, Social and Health Sciences
Nearly 70 percent of American adults turn to social media for the bulk of their news, consuming content in their feeds or searching for specific or trending topics. This is why the integrity of social media information is critical. As an internationally recognized expert and leader in the social media forensics and data monitoring field, Darren Linvill examines social media profiles and messages to identify inauthentic behavior produced by troll farms and the propagation of misinformation and disinformation intended to persuade the public or government leaders.
Director, Center for Human Genetics; Self Family Endowed Chair of Human Genetics Professor – College of Science
If the study of genetics is ultimately a search for the Fountain of Youth, then Trudy Mackay is the modern-day Ponce de Leon, searching in an unexplored terrain that lies in the tiny brains of fruit flies. Mackay is recognized as one of the world’s leading authorities on the genetics of complex traits, a field of study that leads to cures for terminal illness in children, preserving the health of the elderly and restoring the health of people with drug addictions.
Professor, Department of Chemistry – College of Science
World-renowned in the fields of physics, chemistry and spectroscopy, Ken Marcus’ discoveries have fueled innovations in health care, national defense, advanced materials and other industries. His fierce curiosity and commitment to excellence have led to a broad-ranging career that encompasses everything from nuclear forensics to race cars. He is a subject matter expert in nuclear safeguards and nonproliferation, analytical chemistry, biopharmaceuticals and physics. He has produced more Ph.D.’s through his research group, per capita, than nearly any other office on campus.