The marketing genius of Spotify Wrapped
The success of Spotify Wrapped, an annual campaign by the popular streaming music platform, is connected to a couple of fundamental, and somewhat contradictory, human needs.
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Clemson's Experts at Work
Hidden treasures of America’s national parks are closer than you might think
There is much more to the nation’s park system than just the 63 places formally designated…
America is becoming a nation of homebodies
Brian D. Taylor, University of California, Los Angeles; Eric Morris, Clemson University, and…
Many gluten-free foods are high in calories and sugar, low on fiber and protein, and they cost more − new research
Sachin Rustgi, Clemson University U.S. consumers often pay more for gluten-free products,…
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Director of the Clemson Rural Health, Professor in the College of Behavioral, Social and Health Sciences
In parts of the state where health care can be hard to access, Clemson Rural Health works to transform health outcomes by reducing premature mortality, preventing avoidable hospitalizations and improving the overall quality of life. As Director of Clemson Rural Health, Ron Gimbel leads Clemson University’s statewide efforts to expand health access by combining innovative technology, pioneering research and field-based mobile clinics that deliver care directly to the communities that need it most. His research focuses on the intersection of health services research, medical informatics and population health, leveraging to improve access to care and patient outcomes.
Dean of the College of Behavioral, Social and Health Sciences, Professor of Sociology
While most of our food is grown in rural communities, the people in these areas experience a disproportionate level of food insecurity. This reality brings additional challenges in employment, education and health as rural communities face additional burdens in terms of transportation, social isolation and access to many key social determinants of health. In understanding the importance that hunger and nutrition play in human health, rural sociologist Leslie Hossfeld has dedicated her career to facilitating change and creating access to one of the world’s most basic needs: food. To do so, she has done extensive research and built programming focused on community and economic development, agrarianism, food environment and food and nutrition security across educational, nonprofit and government entities.
Executive director, Call Me MISTER®
Black men make up 2 percent of teachers in the U.S., and Roy Jones has dedicated his life to increasing that number, not just of black men but of teachers from all diverse backgrounds. The visionary behind Call Me MISTER®, Jones has grown the program into a nationally renowned model. Today it serves more than 33 colleges and universities across 10 states and has more than 600 program participants driving change in the classroom.
Spartanburg Regional Healthcare System Endowed Chair in Architecture + Health Design; Director of the Center for Health Facilities Design and Testing; Professor in the School of Architecture; Adjunct Professor in the School of Industrial Engineering
The way health care environments are arranged can make health care providers’ jobs easier and increase the quality and safety of patient care. In her research, Anjali Joseph, Ph.D., EDAC, focuses on how the design of the physical health care environment — from an outdoor pop-up clinic to an operating room to an entire hospital — impacts the health, well-being and safety of occupants and supports doctors, nurses and other health care providers as they provide patients with safe and comfortable care.
Precision Agriculture Engineer, Edisto Research and Education Center; Adjunct Assistant Professor in the Department of Agricultural Sciences
Agricultural research and technological advances can mean the difference between success and failure for farms, both new and established. Kendall Kirk’s research aids farmers by building tools to assist them in working smarter, not harder. This increased efficiency results in greater profitability for farmers with reduced environmental impacts, and higher productivity feeds a growing population and helps address world hunger. Kirk’s work in precision agriculture seeks to develop methods and technologies to increase farm efficiency and productivity utilizing a host of technology, including analytical software, remote sensing, software development, yield and harvest applications and more.
Professor of Psychology – College of Behavioral, Social and Health Sciences
Social media, gaming and other online communications have benefits, but when these platforms are used to bully others, people young and old can feel they are unable to escape bullying behavior. Kowalski studies how bullying and cyberbullying overlap, what motivates this behavior and what parents and educators can do to mitigate the negative effects of bullying and cyberbullying.
Robert and Lois Coker Trustees Endowed Chair of Genetics; director, Clemson Institute of Translational Genetics, Advanced Plant Technology Program – College of Agriculture, Forestry and Life Sciences
Genetic diversity of crops can aid food security, improve human health and provide cropping systems sustainability. Stephen Kresovich’s research intersects conservation and agriculture by integrating advances in genetics and genomics to solve problems in ag, the environment and human health — looking at traits in plants to address issues in agriculture and provide solutions for conservation, sustainability and economic development.
Strategic Advisor of the Wood Utilization + Design Institute, Professor Emerita of Forestry
Forests play an ever-important role in the economy through jobs, products and recreation. For forests to continue providing these great societal benefits, individuals like Pat Layton must play an instrumental role in educating others across the country and around the world on the importance of mass timber and expanding the use of wood products in novel projects. With a focus on the environment and sustainable forest management, Layton explores the application of mass timber construction, and more specifically, the utilization of Southern yellow pine cross-laminated timber (CLT). Throughout her career, she’s been central in policy creation and the development of several high-profile mass timber buildings in the state of South Carolina.
Associate Professor – College of Behavioral, Social and Health Sciences
Nearly 70 percent of American adults turn to social media for the bulk of their news, consuming content in their feeds or searching for specific or trending topics. This is why the integrity of social media information is critical. As an internationally recognized expert and leader in the social media forensics and data monitoring field, Darren Linvill examines social media profiles and messages to identify inauthentic behavior produced by troll farms and the propagation of misinformation and disinformation intended to persuade the public or government leaders.
Director, Center for Human Genetics; Self Family Endowed Chair of Human Genetics Professor – College of Science
If the study of genetics is ultimately a search for the Fountain of Youth, then Trudy Mackay is the modern-day Ponce de Leon, searching in an unexplored terrain that lies in the tiny brains of fruit flies. Mackay is recognized as one of the world’s leading authorities on the genetics of complex traits, a field of study that leads to cures for terminal illness in children, preserving the health of the elderly and restoring the health of people with drug addictions.