When life already feels as though it is falling apart, navigating the legal process can add another layer of complexity.
Whether someone is going through a divorce, facing a child custody dispute or navigating an immigration matter, finding, organizing and submitting documents to a law firm can feel like one more burden.
Law firms need complete, organized information to move a matter forward. Clients need clear instructions and a straightforward way to understand what is required of them. That is the gap Jackson Wisecarver decided to address.
Wisecarver saw the problem firsthand as a 21-year-old intern at a family law firm. Now, as a graduate in the Master of Business Administration in Entrepreneurship and Innovation (MBAe) program in Clemson University’s Wilbur O. and Ann Powers College of Business, he is building a company to help close that gap.
“During my internship at a family law firm, I saw firsthand how difficult document collection could be for both clients and legal teams,” Wisecarver said. “I kept thinking, ‘There has to be a better way.’ That is where the idea began.”
Building a better legal onboarding experience
Wisecarver recently won first place at the 2026 Clemson Grand Finale EnterPrize Awards, earning the $15,000 prize for Flowple, a legal technology company that automates post-retainer client onboarding and document collection for law firms.
Formerly known as CaseHug, Flowple works alongside a firm’s existing practice management system without requiring the firm to replace it. The platform guides clients through document requests, provides a central place to submit information, sends reminders, tracks progress and returns approved information and files right into the firm’s system.
For Wisecarver, however, Flowple is about more than improving a workflow. It is about supporting the people behind it.
“Many clients are navigating divorce, custody disputes, immigration matters or other life-altering circumstances,” Wisecarver explained.
I want Flowple to give them greater clarity and a sense of relief during an already difficulty time.
Jackson Wisecarver
Post-retainer onboarding can be stressful for people who are already navigating unfamiliar legal territory. A missing document, unclear instructions or scattered email and text threads can slow the process and heighten anxiety. Wisecarver wants Flowple to reduce that confusion by giving clients and legal teams a shared, structured process.
Learning to lead through experience
That purpose carried him through the Clemson EnterPrize Awards, the MBAe program’s multi-session, three-city capstone pitch competition, with sessions in Charleston, Columbia and Greenville. The competition gives students repeated opportunities to present their ventures, receive feedback and refine their ideas before audiences that include business owners, venture capitalists and entrepreneurs.
For Wisecarver, winning EnterPrize was both a significant business milestone and a personal affirmation.
“Throughout the year, you are working inside and outside the classroom to build something real,” Wisecarver said. “Winning EnterPrize validated more than the work I had put in. It showed me that the problem resonated with others and that Flowple has the potential to make a meaningful impact.”
The $15,000 EnterPrize grand prize brought Wisecarver’s cumulative pitch-competition awards to $19,500. The funding is supporting Flowple’s continued development, but the value of the competition extended beyond the financial award. It also helped Wisecarver sharpen how he communicates the company’s purpose and the experiences of the people it is meant to serve.
“At first, I was so focused on sounding professional that I risked losing the human story,” Wisecarver explained.
The more Wisecarver focused on the overwhelmed client and the legal team trying to help, the stronger his message became.
Credibility matters, but people also need to understand and connect with the problem you are solving.
Jackson Wisecarver
Each EnterPrize session gave him another opportunity to test that message. He had to explain the need, defend the business model and respond to questions from judges with different professional backgrounds. By the final round, he had learned to balance the emotional weight of the problem with the practical value of the solution.
Growing as a founder
That process reflected why Wisecarver chose Clemson’s MBA in Entrepreneurship and Innovation program in the first place.
He wanted more than a credential. He wanted to understand how entrepreneurs evaluate ideas, develop strategies and build viable companies.
I wanted to understand how entrepreneurs think, how they test ideas and how they turn a real problem into a viable company.
Jackson Wisecarver
The MBAe program gave Wisecarver a place to develop Flowple while learning the fundamentals of entrepreneurship. Through coursework, mentorship and pitch opportunities, he was able to move from identifying a problem to building a company around it.
He also tested the venture through other Clemson competitions, including the Brook T. Smith Launchpad’s annual AI Pitch Competition and Launchpad Liftoff. Competing under its former name, CaseHug tied for fourth place in both 2026 competitions.
Those experiences gave Wisecarver more than exposure. They gave him repetition, pressure and feedback, all essential for a founder still refining both the product and the story behind it.
Along the way, mentors Gail DePriest, Clemson MBA’s director of corporate relations and leadership development, and Matthew Klein, senior lecturer, helped Wisecarver become more comfortable with uncertainty and better understand his responsibilities as a founder.
“Gail and Matt had a significant impact through their classes, feedback and willingness to push me beyond my comfort zone,” Wisecarver said. “They saw what I was capable of and helped me better understand my role as a founder.”
During his time in the MBAe program, Flowple, then known as CaseHug, was also named one of Poets&Quants’ Most Disruptive MBA Startups of 2025.
“Being recognized by Poets&Quants was an eye-opening moment for me,” Wisecarver said. “It made me think, ‘Maybe I really am onto something.’ It gave me even more reason to keep building.”
From campus validation to product launch
For Wisecarver, this is only the beginning. Flowple is targeting a commercial launch in the fourth quarter of 2026, integrating into the nationwide systems that law firms use.
“I want law firms to feel confident that onboarding is handled and clients to feel supported during a difficult moment,” Wisecarver said. “I want to build something people can rely on. If Flowple can reduce stress and friction for both sides, that is meaningful impact.”
