At A Glance
As the power of social media continues to grow every day, its connection with the cultural and political world around us is becoming increasingly more difficult to understand. Clemson University expert Brandon Boatwright provides in-depth insight into social media analytics by leveraging minute-by-minute sentiment analyses and analyzing how influential social media accounts are discussing important topics on both a macro and micro level. From political and cultural movements to major events such as the Oscars and the Super Bowl, Boatwright is able to leverage technology and social media analytics to provide insight into the ins and outs of how the general public is discussing topics in real-time.
Bio
Brandon Boatwright, Ph.D., is a two-time graduate of Clemson University and completed his doctoral studies at the University of Tennessee, Knoxville, in communication and information with an emphasis in advertising and public relations. His research focus examines the intersection of sports, social media and opinion leadership. Boatwright also serves as the Director of the Social Media Listening Center, the first on-campus social media listening center of its kind. The Social Media Listening Center is an interdisciplinary lab that utilizes cutting-edge technology to listen, measure and engage in online conversations across various digital and social media platforms and can provide impactful debate-related insights.
Brandon Boatwright leverages social media analytics to provide minute-by-minute sentiment analysis of social media users based on various demographic factors, including but not limited to country, state, city, gender, age and social media platform.
Through his research, Boatwright has analyzed how influential social media accounts, including news organizations and individuals, are discussing topics on both a macro and micro level, as well as providing real-time insight into what topics of conversation are generating the most volume on social media.
Boatwright has published original research in Public Relations Review, the Journal of Contingencies and Crisis Management, Computers in Human Behavior, the Journal of Public Interest Communication and the Southern Communication Journal. He is an active member of the National Communication Association and the Southern States Communication Association. He is currently co-authoring a textbook on social media research methods designed to arm students with the latest social media research tools and data analysis strategies.
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