MBA program welcomes first cohort in digital brand communications

Clemson University’s MBA program welcomed 29 new students in the new digital brand communications concentration as part of the first cohort in partnership with the Erwin Center for Brand Communications. Students will work through digital customer experience topics related to digital trends, content strategy and decision modeling to prepare students for the new frontier of strategic branding and marketing.

This program is a part-time, two-year program designed for working professionals. It offers students the opportunity to work through topics in digital analytics, content and media, brand experience and e-commerce. While students are required to have two years of professional experience, any professional background is welcomed.

The students recently attended summer orientation and were welcomed by Joe Erwin, co-founder of the Erwin Center for Brand Communications at Clemson’s MBA Campus in downtown Greenville, alongside Greg Pickett, Ph.D., associate dean director of Clemson’s MBA Program and Katie Hildebrand, executive director for the Erwin Center.

Whether through social media or virtual reality content, brands use data, technology and storytelling to forge stronger relationships and consumer experiences than ever before. The Clemson MBA in digital brand communications intends to build the next generation of brand leaders through experiential learning.

Clemson’s MBA Program applies an innovative approach to advanced business topics with a curriculum designed to foster optimal student-teacher interaction and real-world business experiences, with one-on-one support from the entire Clemson MBA Team, including academic advisors, IT support technicians, administrative staff and career coaches.

We look forward to the opportunities that await our first 29 students and the future of brand leaders in the Wilbur O. and Ann Powers College of Business at Clemson University.