Fiercely Forward brand campaign unveiled to campus

Over the past decade, Clemson University has been on the rise. Student admissions have never been stronger with a record-breaking 61,000+ first-year undergraduate applications in FY2024. Research proposal submissions are nearing $1 billion in value, reaching $951 million. And Clemson is moving the needle for our state, making a $6.4 billion economic impact annually.

And we are just getting started. As we look to the next decade, Clemson will continue to lead in its land-grant mission of teaching, research and service. And we will do so by moving Fiercely Forward.

Fiercely Forward is the new creative campaign that will highlight the people and the work taking Clemson University to new levels of excellence. With an eye on the future, the campaign builds on our momentum, further strengthening our reputation as a top-ranked, R1 land-grant institution.

This week you’ll begin to see the campaign around campus. There also will be ways for you to engage with the campaign and contribute to the impact the University makes on our community — and the world.  Later this spring, the Division of Marketing and Communications will hold workshops where you can learn more about the creative campaign and how we can all be the best brand ambassadors. Together, we will move Clemson University Fiercely Forward.

Join us!

Get ready to engage with the new Fiercely Forward campaign at various campus activations throughout this week! Connect with us on social media and read your daily Our Clemson to find us on campus and take part in some hands-on activities.

• Tuesday, February 18: Pay it Forward Day at Sikes Hall, West Campus, Library Bridge and Bryan Mall
• Wednesday, February 19: Write a letter to your future self at Library Learning Commons
• Thursday, February 20: Write a letter to your future self at Hendrix Student Center