The marketing genius of Spotify Wrapped
The success of Spotify Wrapped, an annual campaign by the popular streaming music platform, is connected to a couple of fundamental, and somewhat contradictory, human needs.
Experts Guide
Whether you’re looking for commentary on breaking trends shaping the world or a background briefing, our experts are available to help.
Clemson's Experts at Work
Hidden treasures of America’s national parks are closer than you might think
There is much more to the nation’s park system than just the 63 places formally designated…
America is becoming a nation of homebodies
Brian D. Taylor, University of California, Los Angeles; Eric Morris, Clemson University, and…
Many gluten-free foods are high in calories and sugar, low on fiber and protein, and they cost more − new research
Sachin Rustgi, Clemson University U.S. consumers often pay more for gluten-free products,…
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Professor, Department of Chemistry – College of Science
World-renowned in the fields of physics, chemistry and spectroscopy, Ken Marcus’ discoveries have fueled innovations in health care, national defense, advanced materials and other industries. His fierce curiosity and commitment to excellence have led to a broad-ranging career that encompasses everything from nuclear forensics to race cars. He is a subject matter expert in nuclear safeguards and nonproliferation, analytical chemistry, biopharmaceuticals and physics. He has produced more Ph.D.’s through his research group, per capita, than nearly any other office on campus.
Founding Dean — Harvey S. Peeler Jr. College of Veterinary Medicine
The animal-human bond is unique and profound. As the founding dean of Clemson’s College of Veterinary Medicine, Steven Marks, BVSc, MS, MRCVS, DACVIM is leading the effort to increase the number of veterinary clinicians and scientists to positively impact people and animals in South Carolina and beyond. Dr. Marks’ expertise is in general veterinary topics, small animal internal medicine and small animal emergency medicine.
BMW SmartState Endowed Chair in Automotive Manufacturing and professor, Clemson Department of Automotive Engineering | Founding Director, Clemson Vehicle Assembly Center
Laine Mears is an advanced manufacturing expert within the Clemson University Department of Automotive Engineering. With nearly three decades of experience in education and industry, his work spans advanced controls for manufacturing, assembly processes, human-machine interaction, Industry 4.0 and national advanced manufacturing trends. Mears works closely with industry to integrate real-world problems into his manufacturing labs, which aim to mimic working factories with a full vehicle assembly line, and teams of multidisciplinary staff and students from all levels of the engineering spectrum at the Clemson Vehicle Assembly Center. Through Mears’ work, Clemson is on the leading edge of human-focused Industry 4.0 research through a number of projects.
Professor, Glenn Department of Civil Engineering, Computing and Applied Sciences
When a natural or man-made disaster strikes, do you need to evacuate? If so, how much time do you have? What should you take? Do you need to pick up family and friends? If so, how are you going to get to them, and then, to your destination? When can you return? Pamela Murray-Tuite explores how communities respond to disasters and the challenges of evacuation — from the timing of a warning to the infrastructure of the affected community, destination pathway and back again. She examines disasters and hazards, evacuation modeling, emergency response and resilience.
Professor of Landscape Architecture, School of Architecture – College of Architecture, Art and Construction
Landscape architecture plays a pivotal role in the evolution of cultures, societies and the environment. The outdoor spaces people use for commuting, work and recreation greatly affect the health and well-being of those people, especially in times of crises like a pandemic. Hala Nassar’s understanding of landscape architecture and its effect on civilization spans history and the globe.
Arthur M. Spiro Professor of Entrepreneurial Leadership, Department of Management – Wilbur O. and Ann Powers College of Business
Whether you’re a new entrepreneur or an entrepreneurial CEO, securing support from influential stakeholders plays a key role in an organization’s success. Chad Navis explores stakeholder mobilization, emphasizing how an entrepreneur’s language, symbols and behaviors shape stakeholders’ reactions. A thought leader in his field, Navis connects the sensemaking dynamics between parties to outcomes such as investor funding, venture growth and the success or failure of new market categories. He also examines how these processes and results are altered when entrepreneurs exhibit high levels of overconfidence and narcissism. He’s also helped students reach professional goals, including launching national franchises, global brands and appearing on “Shark Tank.”
Assistant Professor, Department of Forestry and Environmental Conservation, Baruch Institute of Coastal Ecology and Forest Science – College of Agriculture, Forestry and Life Sciences
Thomas O’Halloran has made it his mission to decipher the “conversations” between the Earth’s surface and atmosphere to better understand how and why they are connected. Understanding those connections can lead to cleaner air and water, more sustainable and profitable options for farmers and forest landowners, and solutions to the problems of climate change. He uses an armada of high-tech equipment including drones, tall towers and a custom-made portable laboratory to learn the language of our environment.
Principal Lecturer in Physics and Astronomy — College of Science
How are ice skaters able to spin faster? How are divers able to minimize splashing? Does it matter what athletes wear in competition? Can the design and material of a shoe really help you run better, dance better? In her lectures, Amy Pope explores the physics of sports — from the science of movement to the aerodynamics of sports apparel. She demonstrates physics using athletic games and competitions and is able to break down the physics at play when fans tune into their favorite sports, including football, gymnastics, swimming, track and field, ski jumping and many more.
Nationally Certified Counselor (NCC), Licensed Professional Counselor (LPC), Certified School Counselor, Associate Professor of Counselor Education — College of Education
Mental health significantly impacts a student’s ability to focus, learn and perform academically, and early mental health support lays a strong foundation for positive personal development, participation and academic achievement. Amanda Rumsey is an advocate of prioritizing mental health in education. Her research shows mental health support helps schools create enriching environments and that broader communities benefit by schools addressing the social, emotional and mental health needs of students. Her work highlights the importance of training and skill development in areas such as trauma, suicide intervention and addiction.
Dan Duncan Professorship in Sports Marketing – Wilbur O. and Ann Powers College of Business
Super Bowl Sunday is one of the biggest advertising days of the year and regularly draws one of the largest media audiences of any event – even viewers who aren’t sports fans. The impact of sports marketing, including advertising and sponsorship, is great both economically and culturally. As a marketing faculty member, Angeline Close Scheinbaum is a scholar of consumer behavior and integrated brand promotion with a focus in contexts of sport and e-commerce/social media. She is a widely respected, well-published pacesetter. Her work includes theoretical rigor and industry relevance and is used in many business schools and communication programs.