Wilbur O. and Ann Powers College of Business

Clemson marketing students visit Boll & Branch and explore the success behind Met Gala marketing campaign



Two Clemson students look at photography at Boll & Branch.
Wilbur. O and Ann Powers College of Business students visited Boll & Branch to learn more about the company.
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Since Boll & Branch’s inception in 2014, Scott and Missy Tannen’s driving force behind the company has been to provide a high-quality product that is both ethical and sustainable. In Scott Tannen’s words, “Our difference makes a difference—so we can all sleep better at night.” Recently featured on the Met Gala red carpet, the Boll & Branch co-founders offered a unique experiential learning opportunity to Wilbur O. and Ann Powers College of Business students. This summer, students were invited to visit the headquarters of Boll & Branch in Summit, New Jersey, to learn first-hand about the intricacies of marketing and business operations at the company.

Co-founder Missy Tannen shared the company's design process on their tour.
Missy Tannen, co-founder of Boll & Branch, shared the company’s design process with students on their tour.

Exploring Boll & Branch

During their visit, students were given a tour by the Tannens, where students learned about brand development, creative processes, channel strategies, e-commerce, customer analytics, brand loyalty and customer experience (CX) while even meeting Boll & Branch’s in-house creative team. The students also saw how the company uses consumer metrics and other influential factors, like product concepts, to guide the conceptualization of marketing campaigns.

Scott Tannen Boll & Branch Co-Founder Sharing a behind-the-scenes look at a photoshoot
Scott Tannen, co-founder of Boll and Branch, shared a behind-the-scenes look at a photoshoot

Fashion meets function at the Met Gala

One of the highlights of the visit was a deep dive into a recent marketing campaign that highlighted Boll & Branch’s fabric at the Met Gala. The fabric used to create a dress for the event was simultaneously launched as a new line of sheets, demonstrating the company’s innovative and cross-functional marketing approach. The campaign featured a collaboration between Boll & Branch and renowned designer Prabal Gurung, creating a first-of-its-kind look centered around the event’s theme, “Sleeping Beauties: Reawakening Fashion,” for tennis legend Maria Sharapova.

Student looks at a Met Gala dress mood board.
Visiting Boll & Branch let students learn more about the in-depth design process taken by Boll & Branch and designer Prabal Gurung to create a look for the Met Gala.

An invaluable opportunity

The visit to Boll & Branch proved to be a transformative experience that allowed students to explore relevant marketing campaigns while also connecting them with the company’s team members. This opportunity allowed students to ask industry professionals about career paths and tips for entering the workforce and learn about specific roles within the marketing and entrepreneurship fields.

Wendy York, Dean of the Wilbur O. and Ann Powers College of Business expresses her gratitude towards the Boll & Branch team. “Engaging with the team at Boll & Branch was incredible. I cannot thank Founders Scott and Missy Tannen enough for the opportunity they provided for our students.”

Scott Tannen, Boll & Branch Co-Founder, walked students through the company's headquarters.
Scott Tannen, Boll & Branch Co-Founder, walked students through the company’s headquarters.

The Clemson students will return with new insights, thanks to the Tannens and the Boll & Branch team. This unique experience not only enhanced their understanding of marketing strategies but also provided a glimpse into the workings of a successful, values-driven business.

A group of Clemson students pose for a picture with the co-founders of Boll and Branch.
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