Marketing’s Angeline Close Scheinbaum honored by advertising journal

Clemson University’s Angeline Close Scheinbaum has been recognized by the Advertising Research Foundation as the recipient of one of its 2020 Great Minds Awards.

Close Scheinbaum is an associate professor of marketing in the College of Business and The Dan Duncan Professor of Sports Marketing. She specializes in consumer psychology, integrated brand promotion and sponsorship in the contexts of sport and online consumer behavior.

Established in 2006, the Great Minds Awards recognize leaders across the advertising and marketing research industry. Scheinbaum has served as a reviewer for more than 20 author teams for the Journal of Advertising Research (JAR) and has served on the journal’s Editorial Review Board since 2017. Her specialization is primarily reviewing projects related to sports marketing, integrated brand promotion and social media.

Professor Scheinbaum received the Journal of Advertising Research’s Best Reviewer Award which, according to John Ford, editor in chief, “goes to an individual who has made an excellent contribution to the quality of peer-reviewed papers by providing in-depth, constructive reviews in a consistent and timely manner.”

The Advertising Research Foundation has been the standard-bearer for quality in research on advertising, media and marketing since 1936. Its best practices and industry knowledge have benefited its 400-member companies many times over.

“The Journal of Advertising Research is a scholarly, double-blind, peer-reviewed publication recognized by academics for its rigorous research that is relevant to both theory and management,” Close Scheinbaum said. “It’s especially an honor to be recognized by one’s peers.”

The ARF publishes the Journal of Advertising Research, which is read by practitioners in advertising and marketing research, students and faculty members, at more than 5,000 universities in 127 countries. The quarterly-published journal is a research and development publication in areas of marketing, including media, advertising and communications. It promotes effective practice by combining business-orientated academic research with expert learning from leading marketers.

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