Wilbur O. and Ann Powers College of Business

2024 Global Tire Conference: Where rubber meets the road


People sitting during the Global Tire Conference.
The Global Tire Conference hosts industry experts and stakeholders at a three-day event to discuss the challenges, innovations and future of the tire industry.
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Since 1985, Clemson University has hosted an annual Global Tire Industry Conference. Originally organized by School of Textiles professors, the conference has now grown to accommodate an international audience of tire industry professionals.

The three-day conference this year kicked off at the Clemson University Center for Corporate Learning in downtown Greenville, featuring several distinguished speakers and presenters. Among them was Dean Wendy York, who spoke about the intersection of business, the Wilbur O. and Ann Powers College of Business, and the tire industry.

“At the Powers College of Business, we take immense pride in encapsulating a diverse range of industries. The tire industry, especially within the South Carolina economy, holds a significant place within our ecosystem,” says Dean York. “Our state’s economic landscape is intricately woven with the tire industry’s advancements, innovations and contributions. We are excited about continuing these conversations and initiatives to drive positive change in the industry and beyond!”

By facilitating discussions on technological advancements, manufacturing and research within the tire industry, this conference serves as a vital platform for industry stakeholders. Topics discussed at the conference include workforce development in the industry, the future of manufacturing, regulatory issues, future trends and innovations and environmental issues.

Dean York welcomes Global Tire Conference attendees.
Dean York welcomed attendees to the afternoon session.

The lineup of speakers over the course of three days included industry executives and stakeholder representatives.

Day 1:

Workforce & Education – Changes & Challenges Facing the Tire Industry

Presented by Giti Tire USA Director of Industry  Relations David Shelton

Workforce Centers of Excellence: How charter schools will redefine education and shape tomorrow’s workforce

Presented by SC Public Charter School District Superintendent Chris Neeley and Board of Trustees for SC Charter School District & SC NFL Alumni President Dexter Davis

Next Level Engagement: Captivating Your Future Workforce with Innovative Career Gaming

Presented by SkillsGapp CEO & Cofounder Tina Zwolinski

Report from SC State Workforce Development Board

Presented by Workforce Development Board Member Windsor Sherrill Ph.D., Distinguished Professor of Public Health at Clemson University

Let’s Roll: South Carolina, Leading the Nation’s Tire Industry From Launch to Legacy Presented by Harry Lightsey III, SC Secretary of Commerce

Digital Transformation in the Tire Industry

Presented by Rockwell Automation Industry Leader Kathryn Houk, Tire and Rubber

 Next-Generation High-Performance FX sSBR for the Future Tire

Presented by ARLANXEO Technical Services and Development Manager, NORAM Region Steve Teertstra

 Sumitomo Rubber Industries Path Forward

Presented by Sumitomo Rubber USA VP, Technical David Johansen

Surface Treated Low Hysteresis Carbon Black to Improve Performance Properties of Truck Tire Tread Compounds

Presented by Continental Carbon Applications Chemist Lashan De Silva

What is Ahead for Manufacturing?

Presented by BorgWarner Manufacturing Engineer Manager Trent Randles

Panelists at the Global Tire Conference answer questions.
In addition to speakers, the Conference also had several panel events.

Day 2:

The Evolving State Regulatory Landscape: Impact on the Tire Industry

Presented by Bridgestone Director of Government and Regulatory Affairs Nicole Avramovich

Tire Regulatory Activity – The Effects on Development and Testing

Presented by Smithers VP of Consultancy Josh Gulliams

Why “Telling Our Story” Is No Longer Good Enough

Presented by Liberty Tire Recycling VP, Government Affairs K Stratton Kirton

How Sustainability is Changing the Tire Industry’s Regulatory Landscape

Michelin Director, Industry Standards and Government Regulations June Satterfield

ELT Tire Management Programs and Regulations

Presented by CRM Co, LLC President & CEO Dr. Barry Takallou

Circular Solutions in the Tire Industry

Presented by Bolder Industries CEO Tony Wibbeler

Rolling Giants: Mastering the Art of Moving Giant Tires  

Presented by SC Port Authority Chief Commercial Officer Byron Miller and Michelin representatives James Blume & Chris Hicks

Educating the Next Generation of Automotive Engineers

Presented by Clemson University International Center for Automotive Research, Johnell Human Factors Psychology (Ph.D.)

Tire Labeling Solutions

Presented by UPM Raflatac Business Development Manager (Americas) Adam Moffitt

Driving Innovation in Emerging Markets: The Role of Social Entrepreneurship

Presented by Mercedes-Benz Dr. Jianan Sun, Mobility Product Manager

The Chain of Change Required for Breakthrough Innovation

Presented by Blue Inc Strategies Partner Johannes Mutzke

Day 3:

Planning, Implementing, and Reporting Emissions to Drive Business Value

Presented by Sustainserv Director Jeff Gowdy

The Sustainable Revolution in Retreading and its Impact on Fleets

Presented by Tire Retread Information Bureau (TRIB) Managing Director David Stevens

Advancing Rubber Recycling, New Markets and Sustainability Solutions

Presented by TRC/Salvadori Head of Business Development & Government Affairs Genti Bardhi

Michelin REMADE Project – Tire compounding formulation and construction to allow higher incorporation of Micronized Rubber Particle (MRP)

Presented by Michelin Director of Materials Research, Research Center Stephane Cochard

Visit the website to learn more about the Global Tire Industry Conference.

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