On Friday, November 15, 2024, the Division of Marketing and Communications (MarCom) launched the University’s updated Brand Standards, the single most comprehensive set of resources available for faculty, staff and students who are embarking on new Clemson-related campaigns or communications.
Thoughtfully curated, the website’s opening page, with its 10 easily accessible tiles, offers first-time users easy navigation to what they need.
Valuable resources for experienced communicators
Protecting Clemson’s brand identity is important, and it starts with understanding the overall philosophy that centers around consistency and authenticity and takes in brand value, voice and differentiators. Learn more about Brand Identity.
To maintain brand consistency, Clemson has adopted a five-level system to clarify logos and wordmarks, and logo variations must be approved by MarCom. Learn more about Logos and Wordmark Guidelines and Standards.
Not only does Clemson have its own specific brand colors but also MarCom has provided color application information online as well as a contrast grid to ensure everything shared is ADA accessible. Learn more about Brand Colors, Applications and the Contrast Grid.
Clemson’s brand fonts are available to be downloaded or purchased from this site. Learn more about Typography.
Exciting additions to the Brand Standards are the Video and Motion and Photography sections under the Imagery tile. Users can scroll to the bottom of the page of the Photography archive to access an array of Clemson photography through SmugMug and Canto. Learn more about Imagery.
Adding design elements to communications creates interest and increases understanding of complex ideas. Sections on Illustrations, Data Visualization, Grid Systems and Iconography with access to important tools for the user’s toolbox, such as Datawrapper, are all housed online under Design Elements. Learn more about Design Elements.
The Clemson University Style Guide ensures a clear, consistent presentation across all written communication. The Fact Guide is up to date, and the Style Guide has been alphabetized rather than organized by category, mirroring the organization of the AP Stylebook. Learn more about Writing.
From social media accounts and AI guidance to how to apply an email signature and stationery standards, everything a user might need to know about applying brand standards is online. Learn more about Brand Application.
Web designers and web content updates require an array of assets. Find everything you need from page templates, digital writing, type, media, color, modules and widgets, buttons and links, and other resources. Learn more about Web Brand Application.
Division of Marketing and Communications – a resource for telling your story
MarCom’s core products and services consist of creative services, strategic communications, social media and digital marketing, presidential communications, and marketing strategy and analytics.
Team members are embedded within Clemson’s nine academic colleges, the Clemson University Honors College, the Graduate School, Clemson Libraries, Innovation Campuses, Enrollment Management, Academic Affairs, Student Affairs, Student Health Services, Finance and Operations, Human Resources, Public Safety, Research, Computing and Information Technology, and Advancement. MarCom helps give voice to the great endeavors of Clemson’s people and places, its history and happenings, and sharing the news of Clemson with the world.
If you are interested in working with MarCom on a project, submit a request.