The College of Business’ general scholarship fund has received a boost from Clemson University’s Office of Human Resources as a result of an innovative recruiting campaign it created.
HR’s Talent Acquisition team recently won the College and University Professional Association’s (CUPA) HR Innovation Award. The award, attributed to HR’s “Picture Yourself Here” campaign, includes a $5,000 prize, which will be directed to the business school’s general scholarship fund.
“Talent Acquisition teamed up with Creative Services in developing a centralized university campaign directed at recruiting staff and faculty, and we are honored to have been recognized by CUPA,” said Danielle Arrington ’13, talent acquisition manager. “Our team sees the $5,000 contribution to the College of Business scholarship fund as a smart investment in the next generation of Clemson HR professionals.”
“Picture Yourself Here” is a multi-faceted recruitment campaign aimed at developing a consistent experience for potential university employees. Through the Careers website and personalized Clemson-branded materials, prospective employees can tour the Clemson campus virtually, find information on working and living in Clemson, and review employee benefits and perks.
“We are honored that our colleagues in Human Resources saw fit to invest the rewards of their hard work with the College of Business,” said Wendy York, business school dean. “We are committed to developing tomorrow’s mission-driven leaders across all of our academic disciplines. A key component of that leadership preparation is emphasizing that they not only make a positive impact professionally, but also in their communities, whether it’s here in Clemson, nationally, or globally. This contribution to our scholarship fund will help us fulfill that mission.”
Talent Acquisition has not only received positive feedback on “Picture Yourself Here” from career candidates, HR has seen an increase to their staff offer acceptance rate, which is currently 98 percent. Arrington said the campaign, which Creative Services “brought to life,” will be used by every department on campus to bring a consistent centralized message to all future employees.
“As the University’s stature has evolved, our recruitment efforts are being directed nationwide, and even worldwide,” Arrington said. “As such, we needed a world-class strategy in bringing the best employees into the Clemson Family. The decision to support the scholarship fund of one of the University’s fastest-growing colleges is our endorsement of their direction and their goals of attracting and graduating the best and brightest leaders of tomorrow.”
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